Finding out who to sell to and where to find them is a regular query from artisan producers. In this bundle of episodes, extracted from the full Artisan Food Producer’s Course, Stuart Gates shares his experience of mentoring artisan producers through the process of expanding their customer base.
As an ex-buyer who has successfully signed up artisan producers, Stuart Gates, THE Seasoned grocer, offers insights in how a producer should prepare to meet, negotiate and win orders from store buyers. This short course is self-paced and can be replayed again and again during the 12 months after sign-up.
Discounted Upgrade for Full Course:
If after completing the Selling Bundle you would like to upgrade to the full Artisan Food Producer’s Course, then you can offset the full cost of the course with your Bundle cost!
Who is this course for?
Aimed at the new start-up artisan food business these episodes offer advice on growing your customer base. With information on the different selling channels that are available and how small product adjustments could open doors for you. Stuart has mentored many businesses through the process of preparing to meet store buyers and to getting that all-important listing.
What you'll learn
Important Selling Channels that are available to the artisan food producer.
How to prepare for that meeting with a store buyer. What to do, what not to do!
How to negotiate over price.
The hidden costs to watch out for.
This course includes
3 essential fact-based episodes.
Easy to follow downloadable worksheets and forms.
Your course mentor
Stuart Gates has been associated with the speciality food and retail business for some 40 years that has seen him hold major buying and product development roles for retail brands, dealing with suppliers and mentoring many artisan food companies on how to sell to retailers. In this course Stuart, through the form of interviews, makes it simple to understand key elements necessary for a sound food business and put you in a strong position to take the next steps forward to success.