Artisan Food Producer's Course
The Artisan Food Producer’s Course


00:00 / 00:00
The Pricing Bundle
The Pricing Bundle

Getting your pricing right is vital for any successful business.

The Selling Bundle
The Selling Bundle

Finding new customers, negotiating with Store Buyers…
you need a plan.

The Podcast
The Seasoned Grocer
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Guiding food producers and retailers to success

Guiding food producers and retailers to success


The Artisan Food Producer’s Course

The Seasoned Grocer's Artisan Food Producer Course is designed to guide you as you start and grow your food business. With experienced advice, we'll help you take your food-producing dream from your kitchen table to the store shelf.

  • 12 essential fact-based episodes
  • From setting-up business to presenting to buyers
  • Easy to follow downloadable worksheets and forms


Mentoring and Business Support

Producers are all different, so in addition to our Artisan Food Producer course, we also tailor one-to-one support and mentoring plans that give the producer confidence to take their ideas to a commercial level.

  • Individualised programmes and support
  • Also available for regional or national organisations
  • Identifying markets and opportunities
  • Market tours to inspire and educate
  • Product development programmes
  • Event speaking on the speciality food industry

A few of the brands we work with

Meet the seasoned grocer

With over four decades in the Speciality Food Market, Stuart Gates is the perfect Seasoned Grocer. His experience in buying, operational and mentoring roles at Harrods, Fortnum & Mason and in his own specialist food consultancy gives him rich insights into the artisan food industry.

A former chair of the Guild of Fine Food, a judge and adjudicator at National Food Awards, judge at The Shop of the Year and a frequent speaker/host at traditional food masterclasses, Stuart has created the Artisan Food Producer Course to share his food business knowledge with all new producers, wherever they are based.

Learn more

The Seasoned Grocer

Our latest podcast

The Seasoned Grocer Podcast

Interview with Dan from Godfrey C. Williams & Sons.

Daniel Williams discusses the challenges of running a family business and has tips for artisan producers...

Listen to the podcast

Our latest article

Preparing for the Trade Show Season

Trade shows are back and Stuart takes a look at what to expect and how best to prepare...

Read more